ZDF.KULTUR
May 2011, Channel Branding
CHANNEL COMPILATION
watch the zdf.kultur channel compilation (3:00min)
GENERAL APPROACH
The new appearance of zdf.kultur is strongly oriented towards the station's approach to culture.
More pop-culture than high-culture, rather experimentation than feuilleton, more subjective than
objective.
PLAY
The design focusses on the playful treatment of culture. It is inspired by creative parameters
typical of webdesign and combines with the potential televisual animation and film capabilities.
The content-oriented design grid, which we actually designed in dreamweaver with gif animations,
was combined with the trendy type DTL Nobel, which feels more like print magazine than traditional
broadcast design.
DO-IT-YOURSELF
The idents are part of the Do-It-Yourself design system. We wanted to include the viewer with playful
interaction and encourage the audience to be an active part of culture and the channel itself.
LABEL: KULT
watch KULT (0:26min)
agency luxlotusliner
creative direction Gabi Madracevic
creative management Andrea Bednarz
producer Tatjana Zivanovic-Wegele
audio on air zdf / Guido Jobelius
All idents and openers on this website are directed and produced by Stefan Sperner and Jorinna Scherle.
The idents on this website are created in collaboration with: Cay Fiehn, Iris Pfennig, Veronica Weiß, Wolfgang Lattermann, Florian Böck, Jens Hofmayer, Esther Masemann, Bastian Bohl, Julian Scherle, Natalia Figuigui, Tina Braun
logo design Stefan Sperner
promo design Stefan Sperner, Jorinna Scherle, Cay Fiehn, Jan Rinkens, Iris Pfennig
promo animation Jan Rinkens, Iris Pfennig, Nadja Doth
More idents and formats were directed by Gabi Madracevic, Cay Fiehn and Jan Rinkens and in collaboration with friends and friends of art in munich.
The zdf.kultur branding already won the reddot "GRAND PRIX" 2011, which is the most
outstanding achievement among all works entered in the category "TV, Film & Cinema".
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