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BOSS BLACK, VISUAL DISPLAY CAMPAIGN

August 2011, Visual Display Campaign

CONCEPT 01: TENDER SPRING & SUMMER SHAPES

CONCEPT 01: TENDER SPRING & SUMMER SHAPES

CONCEPT 02: REFRESHING & CHIQUE POLYGON SHAPES

CONCEPT 02: REFRESHING & CHIQUE POLYGON SHAPES

Schokolade Filmproduktion comissioned me to pitch
for the BOSS BLACK Visual Display Campaign (VDC),
Spring Summer 2012, for their worldwide flagship stores.

I designed these two design directions to show the BOSS Black
lifestyle in an innovative, stunning eye-catcher way.

Unfortunately my concepts did not make it.



art direction Jorinna Scherle
producer Lars Wagner, Markus Schmager

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